Social Networks and Social Change. Really?
Just Stuff 7 Comments »If you are like me, and according to the Pew research group 81% who are my age are, may tend to be suspicious or confused by social network sites such as Facebook. Popular media has given us some very funny looks at how we (meaning those of us over 35 years old) view social networks. You can see references to social networks on YouTube and network television shows. Most depict our frustration or misconceptions, or love-hate relationships with the medium.
More often than not, social networks are viewed as a casual way to connect to others with similar interests. It is often innocuous, slightly silly, or even a bit bizarre. The power of social networks has been used to organize an impromptu snowball fight in Washington. After few mouse clicks over 200 people showed up for the big event. Unfortunately an off-duty police officer did not get the tweet or the joke. It has also been used to organize nationwide “Pants off Day” in Portland, New York, and Phoenix. Mass transit riders are treated to fellow passengers riding the subways in their underwear as if it was a normal occurrence.
But is there a more serious use for the power of the crowd? Can these tools be used to organize movements aimed at some social change? Maybe.

10ch (2009, March 11). Social Networks, 10ch photostream. Retrieved January 25, 2010
When governments attempt to shut down traditional information sources from within the countries borders, they often fail to understand the connectedness of social networks and the fact that these robust networks are designed to find pathways around data flow obstacles. In other words, if one network route is closed off the network looks for alternative ways to get the message out.
We saw this in action during the aftermath of the Iranian elections. Many foreign news sources were either expelled from the country or forbidden from broadcasting in the street. But local Iranians armed with smartphones were broadcasting their own video and text news reports. We were able to witness the events in real time as they occurred.
Even in a Myanmar, a country that has been referred to as the most isolated government in then world is unable to stem the flow of information through social networks. One can easily find twitter and blog “news” sites focused on the country. The country also benefits from the information sources that it is trying to block. After the 2008 cyclone that claimed more than 30,000 lives, it was the twitter bloggers from inside Myanmar that kept the world aware of their situation and organized relief efforts for those affected.
More recently, in the aftermath of the Haitian Earthquake, social networks were working overtime send out news of survivors and assisting family members in finding one another. At a time when the government resources were in shambles and traditional assistance was nonexistent, the social networks provided immediate relief in both information and aid fund raising. There is even a story of how an iPhone app saved one man’s life providing him with lifesaving first aid information while he was trapped in the ruble. He was found alive more than 60 hours later.
So why am I so resistant to joining the Facebook world. My father has been part of the social network for years. He posts, pokes, changes his status, invites friends. Who is he talking to online? According to the Pew group only 7% of his friends even know about Facebook!
I am not sure about the answer to this question. I may have to reconsider.
So is there something worthwhile in here?